Women in Research (WIRe) works to advance the contributions and voice of women in marketing research, both for themselves and the greater good of the industry.
WIRe was founded in 2007 as an informal networking group, designed to introduce women to female colleagues in the Los Angeles research community. Today, we’re a global non-profit with events that are hosted quarterly in cities around the globe. WIRe events facilitate networking, leadership, entrepreneurship and other career development goals. Our goal is to develop and accelerate what we want more of – more women as CEO’s or in senior management positions, more women starting their own research firms, more women choosing research as a career path, more knowledge around how to get to that next level of your career: be it a raise, promotion or entrepreneurial venture.