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Data Truths | Experimentation Analytics

Written by Matt Hunt | Jul 22, 2021 2:43:26 PM

It’s not just about being good; it’s about getting better. This episode will look into how experimentation analytics seeks to dive into a micro level of understanding to inform macro decision making. Although it can be costly, the benefits can be huge.

Guests:

  • Matthew Bryan, Head of Viewer Analytics, ITV