--- title: "Jason Smith: Understanding the Behind the Scenes of Data & AI" description: Jason Smith image: https://www.coriniumintelligence.com/hubfs/Podcast%20Article%20Featured%20Image%20for%20web%20(24).png --- [Skip to content](https://www.coriniumintelligence.com/content/jason-smith-understanding-the-behind-the-scenes-of-data-ai#main-content) [![Corinium](https://www.coriniumintelligence.com/hs-fs/hubfs/Corinium%20logo%20+%20branding/Corinium-logo_horizontal_reversed.png?width=646&height=196&name=Corinium-logo_horizontal_reversed.png "Corinium")](https://www.coriniumintelligence.com/) - [Home](https://www.coriniumintelligence.com/content) - [About](https://www.coriniumintelligence.com/aboutus) Show submenu for About - [Services](https://www.coriniumintelligence.com/content/services) - [Events](https://www.coriniumintelligence.com/events-calendar) - [Data Insights](https://www.coriniumintelligence.com/content/tag/data) - [InfoSec Insights](https://www.coriniumintelligence.com/content/tag/infosec) - [AssetOps](https://www.coriniumintelligence.com/assetops) - [Subscribe](https://www.coriniumintelligence.com/content/subscribe) - [More](https://www.coriniumintelligence.com/content/jason-smith-understanding-the-behind-the-scenes-of-data-ai#) Show submenu for More - [Articles](https://www.coriniumintelligence.com/content/tag/articles) - [Videos](https://www.coriniumintelligence.com/content/tag/videos) - [Podcast](https://www.coriniumintelligence.com/content/tag/podcast) - [Reports](https://www.coriniumintelligence.com/content/tag/reports) - [Home](https://www.coriniumintelligence.com/content) - [About](https://www.coriniumintelligence.com/aboutus) Show submenu for About - [Services](https://www.coriniumintelligence.com/content/services) - [Events](https://www.coriniumintelligence.com/events-calendar) - [Data Insights](https://www.coriniumintelligence.com/content/tag/data) - [InfoSec Insights](https://www.coriniumintelligence.com/content/tag/infosec) - [AssetOps](https://www.coriniumintelligence.com/assetops) - [Subscribe](https://www.coriniumintelligence.com/content/subscribe) - [More](https://www.coriniumintelligence.com/content/jason-smith-understanding-the-behind-the-scenes-of-data-ai#) Show submenu for More - [Articles](https://www.coriniumintelligence.com/content/tag/articles) - [Videos](https://www.coriniumintelligence.com/content/tag/videos) - [Podcast](https://www.coriniumintelligence.com/content/tag/podcast) - [Reports](https://www.coriniumintelligence.com/content/tag/reports) #### Search: 5 Jan, 2023 [Podcasts](https://www.coriniumintelligence.com/content/tag/podcasts) # Jason Smith: Understanding the Behind the Scenes of Data & AI ![](https://www.coriniumintelligence.com/hubfs/Podcast%20Article%20Featured%20Image%20for%20web%20(24).png) ### *Jason Smith, Chief Digital Officer, Data and Commerce Groupe, Publicis Groupe chats with us about the reality of data & AI behind the scenes. * In this week’s episode of the [Business of Data podcast](https://www.coriniumintelligence.com/content/tag/podcasts), our host Catherine is joined by Jason Smith, Chief Digital Officer, Data and Commerce Groupe for French multinational advertising and public relations company Publicis Groupe. Together they walk through the challenges of Data & AI and the business' perception of what it means for them.  In the discussion this week: - AI and our internal bias - Perfectionism is impossible - Superiority complex and data ## Related Posts [![](https://www.coriniumintelligence.com/hs-fs/hubfs/Business%20of%20data/images/IntelligentApplicationHero2-1.jpg?width=352&name=IntelligentApplicationHero2-1.jpg) ](https://www.coriniumintelligence.com/content/the-future-of-the-intelligent-application) ### [The Future of the Intelligent Application](https://www.coriniumintelligence.com/content/the-future-of-the-intelligent-application) “By 2025, graph technologies will be used in 80% of data and analytics innovations, up from 10% in... 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