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Maximising Lead Gen at Conferences: Five Tips

 In today's fast-paced marketing world generating quality leads is crucial for success.
When it comes to finding those golden opportunities, conferences have become the holy grail. But let's face it, hundreds of high quality leads aren’t going to fall into your lap just because you’ve turned up!

That's why I'm here to share some tried-and-true strategies that will help your sales team make the most of conferences and snag those high-quality leads you've been dreaming of.

1.     Assemble Your Dream Team

To maximise lead generation potential at conferences, build a dynamic team of individuals. The team should be prepared to man the booth during breaks, ready to engage with attendees, while also aiming to proactively network throughout the event.

This division of responsibilities ensures comprehensive coverage and increases the chances of capturing leads from every corner of the conference.

2.      Prepare for Success

Before immersing yourself in the conference chaos, do your research. Familiarise yourself with the companies and individuals attending. If a company you’re interested in is scheduled to speak, make it a priority to attend their session.

Take notes, absorb their challenges and interests, and prepare compelling questions. Demonstrating genuine interest will set you apart and pave the way for meaningful conversations about your solution.

3.      Establish Thought Leadership

Don't be just another salesperson in discussion groups; strive to become a thought leader. Instead of focusing solely on promoting your solution, offer valuable insights related to the topic at hand.

Share captivating case studies and provide expert advice that positions you as a trusted resource. By contributing meaningfully, you will build trust, attract potential leads, and establish yourself as an authority in the industry.


4.      Harness the Power of Demos

In the time-constrained conference environment, quick demos are your secret weapon. Make them engaging, concise, and impactful. Showcase the most impressive features of your solution, emphasising how it can solve pain points and drive success.

But don't stop there! Capitalise on the momentum by scheduling a full demo with interested prospects right then and there. Seizing the opportunity will increase the likelihood of conversion and further nurture the lead.

5.      Network Proactively for Success

Break free from the confines of your booth and actively network throughout the conference venue. Don’t wait for prospects to come to you; take the initiative.

Strike up conversations in casual settings like lunch or coffee queues. Show genuine interest in others, their challenges, and goals. Building authentic connections will not only enhance lead quality but also pave the way for long-lasting relationships. Remember, it's about establishing trust and providing value, not just making a quick sale.


By following these strategies, you can crack the code to lead generation success at conferences. Assemble your dream team, do your research, establish thought leadership, leverage the power of demos, and network proactively.

Embrace the vibrant conference atmosphere, showcase your passion, and let high-quality leads come flocking to you. Happy networking, and may your conference endeavours be filled with fruitful connections and exciting opportunities!

Have an interest in Information Security or Data & Analytics, check out Corinium’s portfolio of conferences here: https://www.coriniumintelligence.com/events-calendar


If you are interested in learning more, contact our team at info@coriniumintel.com or visit https://www.coriniumintelligence.com/