Personalization vs. Privacy - The Battle for Data-Driven Transformation

The power of data is unquestionable and its impact on businesses and customers is transformational. However, how do you balance privacy concerns with personalization expectations? How do you deliver business value and drive revenues while behaving ethically? This episode will look at the tough questions at the heart of data-driven transformation and explore how privacy and personalization can live in harmony.

Hosted by Catherine King

Guests:

• Laks Meyyappan, VP, Enterprise Data and Analytics, Regions Bank
• Morgan Templar, VP, Information Management, Highmark Health