--- title: Data Truths | Hyper-personalization & Customer Experience description: Customers expect a level of personalization with each touchpoint with every brand. Generic wheelhouse marketing will no longer suffice. So how has O2 looked to ensure they’re capitalise on their hyper image: https://www.coriniumintelligence.com/hubfs/Imported_Blog_Media/0761-BOD-Festival-Featured-Images-for-On-Demand-Sessions-8-2.png --- [Skip to content](https://www.coriniumintelligence.com/content/bod-festival/data-truths-hyper-personalization-customer-experience#main-content) [![Corinium](https://www.coriniumintelligence.com/hs-fs/hubfs/Corinium%20logo%20+%20branding/Corinium-logo_horizontal_reversed.png?width=646&height=196&name=Corinium-logo_horizontal_reversed.png "Corinium")](https://www.coriniumintelligence.com/) - [Home](https://www.coriniumintelligence.com/content) - [About](https://www.coriniumintelligence.com/aboutus) Show submenu for About - [Services](https://www.coriniumintelligence.com/content/services) - [Events](https://www.coriniumintelligence.com/events-calendar) - [Data Insights](https://www.coriniumintelligence.com/content/tag/data) - [InfoSec Insights](https://www.coriniumintelligence.com/content/tag/infosec) - [AssetOps](https://www.coriniumintelligence.com/assetops) - [Subscribe](https://www.coriniumintelligence.com/content/subscribe) - [More](https://www.coriniumintelligence.com/content/bod-festival/data-truths-hyper-personalization-customer-experience#) Show submenu for More - [Articles](https://www.coriniumintelligence.com/content/tag/articles) - [Videos](https://www.coriniumintelligence.com/content/tag/videos) - [Podcast](https://www.coriniumintelligence.com/content/tag/podcast) - [Reports](https://www.coriniumintelligence.com/content/tag/reports) - [Home](https://www.coriniumintelligence.com/content) - [About](https://www.coriniumintelligence.com/aboutus) Show submenu for About - [Services](https://www.coriniumintelligence.com/content/services) - [Events](https://www.coriniumintelligence.com/events-calendar) - [Data Insights](https://www.coriniumintelligence.com/content/tag/data) - [InfoSec Insights](https://www.coriniumintelligence.com/content/tag/infosec) - [AssetOps](https://www.coriniumintelligence.com/assetops) - [Subscribe](https://www.coriniumintelligence.com/content/subscribe) - [More](https://www.coriniumintelligence.com/content/bod-festival/data-truths-hyper-personalization-customer-experience#) Show submenu for More - [Articles](https://www.coriniumintelligence.com/content/tag/articles) - [Videos](https://www.coriniumintelligence.com/content/tag/videos) - [Podcast](https://www.coriniumintelligence.com/content/tag/podcast) - [Reports](https://www.coriniumintelligence.com/content/tag/reports) #### Search: 22 Jul, 2021 # Data Truths | Hyper-personalization & Customer Experience ![](https://www.coriniumintelligence.com/hubfs/Imported_Blog_Media/0761-BOD-Festival-Featured-Images-for-On-Demand-Sessions-8-2.png) Customers expect a level of personalization with each touchpoint with every brand. Generic wheelhouse marketing will no longer suffice. So how has O2 looked to ensure they’re capitalise on their hyper-personalization? Tune in to find out. Guest: - Eddie Short, Chief Data & Analytics Officer, O2 ## Related Posts [![](https://www.coriniumintelligence.com/hs-fs/hubfs/Malaysia%20(3).png?width=352&name=Malaysia%20(3).png) ](https://www.coriniumintelligence.com/content/built-to-trust-anzs-dr.-maruf-hossain-on-embedding-responsibility-into-the-ai-machine) ### [Built to Trust: Dr. Maruf Hossain on Embedding Responsibility into the AI Machine](https://www.coriniumintelligence.com/content/built-to-trust-anzs-dr.-maruf-hossain-on-embedding-responsibility-into-the-ai-machine) Discover how responsible AI can drive innovation rather than hinder it. In this interview with Dr.... [![](https://www.coriniumintelligence.com/hs-fs/hubfs/CDAO%20Sydney%20(2).png?width=352&name=CDAO%20Sydney%20(2).png) ](https://www.coriniumintelligence.com/content/building-the-ai-flywheel-and-the-data-architecture-behind-it-with-steven-mellare) ### [Building the AI Flywheel and the Data Architecture Behind It with Steven Mellare](https://www.coriniumintelligence.com/content/building-the-ai-flywheel-and-the-data-architecture-behind-it-with-steven-mellare) In this interview, Steven Mellare shares his insights with Vanessa Jalleh to unpack how... [![](https://www.coriniumintelligence.com/hs-fs/hubfs/Imported_Blog_Media/T100-Interview-Feature-Images-2-3.jpg?width=352&name=T100-Interview-Feature-Images-2-3.jpg) ](https://www.coriniumintelligence.com/content/videos/thinking-fast-and-slow-for-data-executives) ### [Thinking Fast and Slow for Data Executives](https://www.coriniumintelligence.com/content/videos/thinking-fast-and-slow-for-data-executives) In this month’s Leading Female Data Executives livestream, our panelists share their tips and... [![Corinium-logo_horizontal_reversed](https://www.coriniumintelligence.com/hs-fs/hubfs/Corinium%20logo%20+%20branding/Corinium-logo_horizontal_reversed.png?width=646&height=196&name=Corinium-logo_horizontal_reversed.png "Corinium-logo_horizontal_reversed")](https://www.coriniumintelligence.com) Corinium Global Intelligence 20-22 Wenlock Road, London, N1 7GU 0203 432 2335 #### Our Recent Posts - [About Us](https://www.coriniumintelligence.com/aboutus) - [Subscribe](https://www.coriniumintelligence.com/content/subscribe) - [Privacy Policy](https://www.coriniumintelligence.com/privacy-policy) #### Follow Us [Follow us on LinkedIn ](https://www.linkedin.com/showcase/corinium-data-%26-analytics/?isFollowingPage=true) [Follow us on Facebook ](https://www.facebook.com/coriniumglobal/) [Follow us on Twitter ](https://twitter.com/coriniumglobal) [Follow us on YouTube ](https://www.youtube.com/channel/UCnuGiXMWAH5bhfXOfWkPIuw) [Follow us on Facebook ](https://open.spotify.com/show/4op8cNfQRNrZMP5i79Aze9) [Follow us on Facebook ](https://podcasts.apple.com/gb/podcast/the-business-of-data-podcast/id1528796448) ![](https://px.ads.linkedin.com/collect/?pid=182706&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=306561&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=60306&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1749329&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=5553244&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=5583316&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Matt Hunt", "url" : "https://www.coriniumintelligence.com/content/author/matthunt" }, "dateModified" : "2022-11-24T16:31:29.526Z", "datePublished" : "2021-07-22T14:03:09.000Z", "headline" : "Data Truths | Hyper-personalization & Customer Experience", "image" : [ "https://www.coriniumintelligence.com/hubfs/Imported_Blog_Media/0761-BOD-Festival-Featured-Images-for-On-Demand-Sessions-8-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.coriniumintelligence.com/content/bod-festival/data-truths-hyper-personalization-customer-experience", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.coriniumintelligence.com/hubfs/Corinium-logo_+tagline_horizontal_web-header.png" }, "name" : "Corinium Global Intelligence Limited" } } ```