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Karine Serfaty: Maturing the Data Culture within The Economist

Karine Serfaty, Chief Data Officer for The Economist joins us to talk about what it takes to mature a data culture successfully.



In this week’s episode of the Business of Data podcast, host Catherine King talks with Karine Serfaty, Chief Data Officer for British Newspaper, The Economist. Together they discuss what green-field opportunities Karine was able to exploit when she walked into her role in 2020, and how she’s setting herself up for data cultural maturity.

In the discussion this week:

  • The importance of strategic direction
  • Mindset & growth
  • Lessons learned
  • Data as a mission-critical component
  • Pros of not having a traditional data background