A quiet, but rapidly advancing, revolution is going on in marketing, advertising, and media today. It is unstoppable, driven by people’s ability to engage with multiple points of media content now – right at their fingertips. Enabled and enhanced by new technologies and devices, this ‘constant content contact’ permeates all media and creates an increasing variety and abundance of behavioral and experiential data streams that marketers and advertisers are just starting to grapple with and understand.
Dr. Raymond Petit is the Chief Analytics Officer at Rentrak. Through new analytics and applications and the infusion of research, forensic intelligence and advanced analytics, Dr. Raymond Pettit has contributed to the strategic direction of Rentrak Inc. A leader in TV and film audience measurement, Pettit honed his expertise as SVP of research and standards at the Advertising Research Foundation and is known as an industry thought leader.