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Insights & Research

We draw on the extensive expertise of our global network of senior executives and leaders, combined with the vast industry knowledge of our own research team, to produce valuable premium content with real-world insights to help you keep up-to-date and make strategic, timely, and well-informed decisions.

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March, 23 2020

How to Unlock the Full Potential of Enterprise AI

Scaling AI capabilities across an entire organization is the best way to unleash the technology’s true potential to drive ROI AI will add more than $13 trillion to the global economy over the next dec[...] Read More

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March, 16 2020

How to Know When the Customer Isn’t Right

Customer experience optimization initiatives that depend too heavily on customer surveys or focus groups can lead organizations to make poor business decisions When an executive wants to find out what[...] Read More

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March, 11 2020

Why CCOs Must be ‘Corkscrew Thinkers’

With customer expectations rising higher than ever before, it’s never been tougher for organisations to deliver outstanding experiences. To succeed, CCOs need a healthy dose of what Churchill called “[...] Read More

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March, 09 2020

Creating the Underwriter of the Future with Data

The rise of data and analytics in the insurance industry means the underwriting profession is changing fast Not everyone is thrilled about the rise of AI in the insurance industry. Read More

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March, 06 2020

Zendesk - Help Your Customers Help Themselves with AI

With the variety of ways that customers reach out for support—like via email, calling over the phone, initiating a live chat—it makes sense for companies to invest in an omnichannel experience. But gi[...] Read More

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March, 03 2020

What Customers Want from Brands in 2020

Customer expectations are a moving target. New technologies, products and business models and an increased awareness of corporate ethics are forcing brands to rethink how they engage with today’s empo[...] Read More

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February, 28 2020

Insurers Under Pressure to Improve Customer Experiences

With customers increasingly demanding fast, convenient insurance quotes, the industry’s data leaders are feeling the pressure to develop products, services and experiences fit for the modern age AI-dr[...] Read More

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February, 24 2020

What Data Analysts Need from Their Leadership

Ahead of his appearance at this year’s Chief Data & Analytics Officer Africa conference, Michiel van Staden, Data Analytics Lead: Everyday Banking Growth at Absa, shares three things his experiences t[...] Read More

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February, 20 2020

How Data Leaders Can Become Powerful Agents for Change

Promoting data literacy and culture is essential to the success of any digital transformation Developing analytical skills is like fishing. Giving someone a rod isn’t enough. They must genuinely want [...] Read More

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February, 14 2020

Data Literacy: A Potential $500m Opportunity for Enterprise Businesses

With research showing that data literate enterprises are worth USD $320-534 million more on average than their rivals, it’s time for data leaders to consider how they can release the value ‘trapped’ w[...] Read More

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