--- title: Data Truths | Data Value description: Brands can be difficult to value, and so can data. In this episode, David will chat with Nick about how he’s been uncovering the true value of data, measuring it and optimizing it. image: https://www.coriniumintelligence.com/hubfs/Imported_Blog_Media/0761-BOD-Festival-Featured-Images-for-On-Demand-Sessions-1-2.png --- [Skip to content](https://www.coriniumintelligence.com/content/bod-festival/data-truths-data-value#main-content) [![Corinium](https://www.coriniumintelligence.com/hs-fs/hubfs/Corinium%20logo%20+%20branding/Corinium-logo_horizontal_reversed.png?width=646&height=196&name=Corinium-logo_horizontal_reversed.png "Corinium")](https://www.coriniumintelligence.com/) - [Home](https://www.coriniumintelligence.com/content) - [About](https://www.coriniumintelligence.com/aboutus) Show submenu for About - [Services](https://www.coriniumintelligence.com/content/services) - [Events](https://www.coriniumintelligence.com/events-calendar) - [Data Insights](https://www.coriniumintelligence.com/content/tag/data) - [InfoSec Insights](https://www.coriniumintelligence.com/content/tag/infosec) - [AssetOps](https://www.coriniumintelligence.com/assetops) - [Subscribe](https://www.coriniumintelligence.com/content/subscribe) - [More](https://www.coriniumintelligence.com/content/bod-festival/data-truths-data-value#) Show submenu for More - [Articles](https://www.coriniumintelligence.com/content/tag/articles) - [Videos](https://www.coriniumintelligence.com/content/tag/videos) - [Podcast](https://www.coriniumintelligence.com/content/tag/podcast) - [Reports](https://www.coriniumintelligence.com/content/tag/reports) - [Home](https://www.coriniumintelligence.com/content) - [About](https://www.coriniumintelligence.com/aboutus) Show submenu for About - [Services](https://www.coriniumintelligence.com/content/services) - [Events](https://www.coriniumintelligence.com/events-calendar) - [Data Insights](https://www.coriniumintelligence.com/content/tag/data) - [InfoSec Insights](https://www.coriniumintelligence.com/content/tag/infosec) - [AssetOps](https://www.coriniumintelligence.com/assetops) - [Subscribe](https://www.coriniumintelligence.com/content/subscribe) - [More](https://www.coriniumintelligence.com/content/bod-festival/data-truths-data-value#) Show submenu for More - [Articles](https://www.coriniumintelligence.com/content/tag/articles) - [Videos](https://www.coriniumintelligence.com/content/tag/videos) - [Podcast](https://www.coriniumintelligence.com/content/tag/podcast) - [Reports](https://www.coriniumintelligence.com/content/tag/reports) #### Search: 22 Jul, 2021 # Data Truths | Data Value ![](https://www.coriniumintelligence.com/hubfs/Imported_Blog_Media/0761-BOD-Festival-Featured-Images-for-On-Demand-Sessions-1-2.png) Brands can be difficult to value, and so can data. In this episode, David will chat with Nick about how he’s been uncovering the true value of data, measuring it and optimizing it. Guest speaker: - Nick Blewden, Head of Analytics, Lloyds of London ## Related Posts [![](https://www.coriniumintelligence.com/hs-fs/hubfs/Podcast-Article-Featured-Image-for-web-19-1.png?width=352&name=Podcast-Article-Featured-Image-for-web-19-1.png) ](https://www.coriniumintelligence.com/content/loretta-franks-converting-data-into-insights-and-actions) ### [Loretta Franks: Converting Data into Insights and Actions](https://www.coriniumintelligence.com/content/loretta-franks-converting-data-into-insights-and-actions) Loretta Franks, VP & Chief Data Analytics Officer for Kellogg company talks to us about her... [![](https://www.coriniumintelligence.com/hs-fs/hubfs/A%20Potential%20$500m%20Opportunity%20for%20Enterprise%20Businesses.png?width=352&name=A%20Potential%20$500m%20Opportunity%20for%20Enterprise%20Businesses.png) ](https://www.coriniumintelligence.com/content/data-literacy-value) ### [Data Literacy: A Potential $500m Opportunity for Enterprise Businesses](https://www.coriniumintelligence.com/content/data-literacy-value) With research showing that data literate enterprises are worth USD $320-534 million more on average... 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