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Loretta Franks: Converting Data into Insights and Actions

Loretta Franks, VP & Chief Data Analytics Officer for Kellogg company talks to us about her organization’s data capabilities and the business value data can provide

In this week’s episode of the Business of Data podcast, host Catherine King talks with Loretta Franks, VP & CDAO for American multinational food manufacturing company, Kellogg. Together they walk through the challenges and benefits of storytelling, business value, and collaboration.

In the discussion this week:

  • Communicating complex information to the business
  • Blurring the lines between the business and data
  • Unlocking the joint value creation
  • The impact of seeing yourself as a ‘business’ leader, not just a data leader
  • The creation of a data academy
  • Getting more people into STEM