Four Data and Analytics Trends to Watch
Discover the Top Data and Analytics Trends of 2019
Businesses and governments across the globe are embarking on a data transformation. Forward-thinking organizations are already using data technologies to increase their profits, improve their services, justify internal change and enhance the customer experience.
This research highlights four crucial ways that organizations should be considering using data right now, from artificial intelligence and machine learning innovations to the importance of data privacy and security.
It reveals what company executives really think about today’s biggest data and analytics trends, where their businesses are in terms of data maturity and what investments they are likely to make in the years to come.
Key Takeaways
- 99% of respondents expect to see ROI from AI adoption within two years
- 77% of executives are already using data to optimize the customer experience
- The #1 benefit data leaders see from data privacy and security investments is their impact on customer loyalty
- 57% of businesses are now incorporating data into their decision-making processes
