---
title: "Exploring GenAI's Potential in Malaysian Finance: AIA's Desmond Foo"
description: Desmond Foo, Head of Data, Analytics & AI at AIA shares his thoughts on the profound impact generative AI could have on the financial services and insurance (FSI) industry in Malaysia.
image: https://www.coriniumintelligence.com/hubfs/1149%20CDAO%20Malaysia%202023/Desmond%20Foo%20Interview%20Thumbnail.png
---

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 26 Sep, 2023

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# Exploring GenAI's Potential in Malaysian Finance: AIA's Desmond Foo

![](https://www.coriniumintelligence.com/hubfs/1149%20CDAO%20Malaysia%202023/Desmond%20Foo%20Interview%20Thumbnail.png)

### *Corinium’s Eleen Meleng speaks to Desmond Foo, Head of Data, Analytics & AI at AIA, ahead of CDAO Malaysia*

 

 

 

According to The [New Straits Times (September 2023),](https://www.nst.com.my/business/2023/09/955655/generative-ai-unlock-over-us113bil-productive-capacity-malaysia) generative artificial intelligence (AI) is projected to unleash an incredible estimated value of US$113.4 billion in terms of productive capacity.

It has been making a wave across industries for the past year, and data and analytics executives in Malaysia have been finding ways to leverage this technology.

We spoke to Desmond Foo, the Head of Data, Analytics & AI at AIA to get his thoughts on the profound impact generative AI could have on the financial services and insurance (FSI) industry in Malaysia.

Topics covered in this interview include:

- Specific use cases and success stories that showcase the value of Generative AI in optimising operations and enhancing customer engagement
- Examining the unique challenges and opportunities faced by FSI sector in Malaysia when adopting Generative AI
- How Generative AI enables a deeper understanding of customer needs and preferences in the country
- The pivotal role played by Generative AI in optimising risk management and fraud detection within FSI
- Future expectations for Generative AI within the FSI sector and beyond

Join us at [CDAO Malaysia 2023](https://cdao-my.coriniumintelligence.com/) to hear more from Desmond. Check out the agenda and [register to attend by clicking this link!](https://cdao-my.coriniumintelligence.com/)

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