In advance of CDAO France, 2024 we caught up with Julia Malysheva, Group Head of Digital at MOTUL, about what trends are driving data and analytics right now and what she predicts for the coming year
C: What sparks your passion in the field of data and analytics?
Julia Malysheva: My passion for data and analytics is fueled by the transformative power of integrating diverse datasets. In our business, visibility can sometimes be a challenge, and we're addressing this by not only merging internal data but also incorporating external insights from partners and market trends. By enhancing our data richness, we can better focus our strategies and leverage AI and machine learning more effectively to overcome these visibility barriers.
C: What are the main challenges and priorities in your data analytics program right now?
Julia Malysheva: Currently, we are in the midst of deploying a new BI and data platform aimed at pragmatic goals such as cost optimization, quicker refresh cycles, and better monitoring systems to enable faster and more accurate decision-making. Establishing trust in our data remains a challenge, despite strides in data governance. Additionally, fully integrating AI into our processes is a priority that we are progressively addressing.
C: How do you integrate data analytics within broader business objectives?
Julia Malysheva: Our digital transformation program over the past few years has centered on improving customer experience by providing a 360-degree view of the customer, ensuring data cleanliness, and enabling personalized actions through our CRM. Additionally, we focus on cost optimization and supply chain enhancements as equally important objectives.
Can you discuss the return on investment from your data analytics initiatives?
Julia Malysheva: Assessing ROI from data initiatives is always challenging. We focus on defining concrete business-driven use cases rather than isolated data projects. For example, our CRM initiatives can be unlocked with proper data visibility, which helps in markets where we have a B2B2C model. We strive to ensure that our analytics are not just about creating reports but are integral to our business strategies.
Looking forward, what trends do you see shaping the data analytics landscape in the next 12 months?
Julia Malysheva: The trend towards data democratization and self-service through platforms like Microsoft’s Copilot is significant. These tools are becoming essential for facilitating easier access to data and enabling more interactive and responsive analytics environments. This shift will likely change how everyday users interact with BI tools, making data interactions more straightforward and integrated into daily decision-making processes.
Want to learn more?
Julia Malysheva is speaking at CDAO France on May 29th, 2024. Join her and many more world-class data and analytics leaders to learn about the trends driving value creation in data and analytics. Register to attend here.
