Avinash Tripathi: Flipping the Narrative of Analytics, from Cost to Profit

Avinash Tripathi, Vice President of Analytics - Marketing Analytics and Marketing Sciences, University of Phoenix talks to us about how he's flipping the narrative of analytics from cost to profit

In this week's episode of the Business of Data podcast, host Catherine King talks with Avinash Tripathi, Vice President of Analytics - Marketing Analytics and Marketing Sciences, University of Phoenix. Together they walk through the challenges and benefits of approaching analytics as a profit and revenue-generating opportunity, rather than a cost center.

In the discussion this week:

• Making analytics simple
• Practical tips on approaching business problems with analytical solutions
• Accessibility
• Profit generation as a mindset