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Video: Data Conversations Over Coffee with Youmna Borghol

Written by Craig Steward

Video: Data Conversations Over Coffee with Youmna Borghol

Written by Craig Steward on May 27, 2020 8:59:08 AM

Data and Analytics DataCon Africa Live

In episode 8 we talk to Youmna Borghol about the evolution of the Chief Data Officer role in the Middle East. And take a deep dive into how data analytics is used in the media sector. 

 

Youmna holds the distinction of being the first titled Chief Data Officer in Dubai and has been in the role for over 2 years. Like many CDOs Youmna started off by developing the data infrastructure within her organisation - Choueiri Group - and then evolved into being a key part of driving the strategic vision and performance of the company. 

In this episode Youmna talks about the role of the Chief Data Officer and how it has evolved over the last 5 years - globally and across the region. 

But we take a deep dive into how data analytics is used within the media sector to derive insights into how audiences interact with the various media channels. Some key aspects to this are data quality and data privacy & protection. 


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Data Quality Training Online 

About the Course

In an age where data analytics is used to drive decision making across every facet of a business ensuring the quality of your data is paramount to your organisation's success. The adage "garbage in, garbage out" may be cliched but it describes, perfectly, the critical importance of high quality data being fed into sophisticated models. 

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The course structure is 8 modules spread over 4 days by our leading trainers - Diana Joseph and Joe Newbert. The 8 modules are:

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  2. Data Quality in Context
  3. Data Assessment
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  8. Context of Data Management

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