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Business of Data

Data Truths | Hyper-personalization & Customer Experience
Customers expect a level of personalization with each touchpoint with every brand. Generic wheelhouse marketing will no longer suffice. So how has O2 looked to ensure they’re capitalise on their hyper-personalization? Tune in to find out. Guest: Eddie Short, Chief Data & Analytics Officer, O2

Data Truths | Data Value

Brands can be difficult to value, and so can data. In this episode, David will chat with Nick about how he’s been ...

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