Delivering a great CX is among many business leaders' top priorities, but it's hard to know where to devote time and resources to make it happen.
To help businesses plan accordingly, Zendesk partnered with ESG Research to build a framework around CX maturity and CX success. The findings for companies based in ANZ and APAC are summarized in our report.
- The Asia Pacific region lags the rest of the world in terms of maturity, where 27% of surveyed organizations were Champions, 34% were Risers, and 39% were Starters.
- Champions are 3.6x more likely than Starters to not experience turnover issues in their customer service function.
- Agents at Champion organizations are 2.3x more productive than those at Starters.
Find out more by downloading the report.