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The Case for CX Investment 

Partner Content with InMoment

InMoment : The Case for CX Investment White Paper

Written by Corinium on Sep 16, 2020 12:57:50 AM

Customer Experience and Management inmoment

Establishing ROI for customer experience (CX) program is one of the greatest challenges that CX practitioners face in the 2020 experience landscape.

Across all businesses, the C-Suite leadership team is looking to validate programs by asking one question: what is the financial impact of my CX investment?

Our partners at InMoment have collected the most common questions from CFOs to give you a guide on how to communicate the impact of your customer experience program to your C-Suite team.

Download this paper to learn:

  • How to realise the full potential and prove the value of your CX program
  • Tangible ways to quantify the financial benefits of customer experience
  • An ROI model that allows you to make quick wins and meet long term goals

Download the white paper

Inmoment

Excerpt from paper:

Let’s be frank—establishing a customer experience (CX) program’s ROI is one of the greatest challenges that CX practitioners and the organisations they serve face in the modern experience landscape. Across all businesses, the entire C-Suite leadership team is looking to validate an experience management program by understanding: what is the financial impact of my CX investment? Here is how one of our retail clients with 169 stores nationwide would answer that question: In particular, as Chief Financial Officers (CFOs) we know your highest priority is to protect enterprise value. We know that the nature of your role means that you are typically direct, results-oriented and focused on the quantifiable impact of any business investment. Whilst you are happy to fund new business ventures for the organisation, we know that in order to approve a business case for a new technology, you’ll have a series of hard-hitting questions to vet a proposition before investment is made.

 

 

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