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Business of Data

Articles

How Analytics Leaders are Enhancing Customer Experiences

Executives at the inaugural Business of Data Festival revealed how they’re embedding cultures of experimentation, establishing efficient analytics development processes and setting their sights on hyper personalization Using advanced analytics and AI to enhance the customer experience (CX) was one ...

Data Visualisation

Data visualisation is enabling us to tell compelling stories with data. But we need the right staff, with the right ...

Teams, Talent & Diversity - Upskilling Staff & Yourself

Many questions remain around how to build analytics teams to align with data strategies, the right innovative ...

Transforming into a Data Driven Organisation

How can we drive transformation? In this episode we’ll be taken on exploring the facets of transforming into a data ...

AI use in Commercial Acceleration

How recommender systems can be leveraged to improve customer experience and product adoption (Netflix, Inbound ...

Data Science for Social Good

Mark Nasila joins Craig Steward, MD Corinium MEA, in the studio to discuss how data science should be used for social ...

Regional Episode: Humanizing Data Science & AI to Deliver Business Transformation

Delivering business value is the sole focus for cutting-edge data analytics leaders. This can take many forms and is ...

Regional Episode: Trusted AI for Trusted Outcomes

‘Garbage in, garbage out’ is a common trope in data analytics and it is no less relevant to AI. The quality of insights ...

Regional Feature Interview: Tapping the Power of Safe Data to Unlock Business Insights

Data is the lifeblood of any organization looking to grow and scale. Organizations want to make more data readily ...

Regional Episode: Social Impact AI

Nowhere is the societal impact of AI and emerging technology clearer than in healthcare. In this episode we will deep ...

Regional Episode: Affecting Change with Data-Driven Government

The impact of Big Data, analytics and AI has reached almost every single industry across the globe and government is no ...

Regional Episode: What it Takes to Deliver the Right Analytics

In a world where over reporting and messy visualisations are rife, we sit down with Graeme McDermott to chat about what ...

Regional Episode: Data Literacy for Data-Driven Decisions

Data literacy is much discussed, but its practical application is often far less clear. How do you know if your ...

Regional Episode: The Potential of AI

From AI created Logos to automated humans within advertising, the potential of AI is enormous for WPP. Join us as we ...

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