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Insights & Research

We draw on the extensive expertise of our global network of senior executives and leaders, combined with the vast industry knowledge of our own research team, to produce valuable premium content with real-world insights to help you keep up-to-date and make strategic, timely, and well-informed decisions.

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April, 07 2020

Zendesk - Work From Home Tips

In these difficult times with more and more of us working from home, managing teams and being productive is an entirely new challenge for a lot of us.   When working from home, it’s crucial that you k[...] Read More

April, 06 2020

Corinium Meets: Bic Latin America IT Director Leandro Cresta

Leandro Cresta, Latin America IT Director at stationery, lighter and razor company Bic, talks about creating and securing executive buy-in for the company’s data strategy, and the changing role of the[...] Read More

April, 03 2020

Four Key Takeaways from Customer Champions Online, USA

Corinium Production Manager Catherine King summarizes the key insights she discovered while moderating our first ever Customer Champions Online, USA event Incentivize Customer-Centric Sales Engagement[...] Read More

March, 31 2020

How to Choose the Right AI Projects to Scale

Aligning projects with business goals and expanding them in a structured way is vital when delivering AI-at-scale Applying AI models at scale is one of the most cost-effective ways to drive ROI with t[...] Read More

March, 23 2020

How to Unlock the Full Potential of Enterprise AI

Scaling AI capabilities across an entire organization is the best way to unleash the technology’s true potential to drive ROI AI will add more than $13 trillion to the global economy over the next dec[...] Read More

March, 16 2020

How to Know When the Customer Isn’t Right

Customer experience optimization initiatives that depend too heavily on customer surveys or focus groups can lead organizations to make poor business decisions When an executive wants to find out what[...] Read More

March, 11 2020

Why CCOs Must be ‘Corkscrew Thinkers’

With customer expectations rising higher than ever before, it’s never been tougher for organisations to deliver outstanding experiences. To succeed, CCOs need a healthy dose of what Churchill called “[...] Read More

March, 09 2020

Creating the Underwriter of the Future with Data

The rise of data and analytics in the insurance industry means the underwriting profession is changing fast Not everyone is thrilled about the rise of AI in the insurance industry. Read More

March, 06 2020

Zendesk - Help Your Customers Help Themselves with AI

With the variety of ways that customers reach out for support—like via email, calling over the phone, initiating a live chat—it makes sense for companies to invest in an omnichannel experience. But gi[...] Read More

March, 03 2020

What Customers Want from Brands in 2020

Customer expectations are a moving target. New technologies, products and business models and an increased awareness of corporate ethics are forcing brands to rethink how they engage with today’s empo[...] Read More



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