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Insights & Research

We draw on the extensive expertise of our global network of senior executives and leaders, combined with the vast industry knowledge of our own research team, to produce valuable premium content with real-world insights to help you keep up-to-date and make strategic, timely, and well-informed decisions.

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June, 20 2019

Data Driven Digital Transformation

Over the last few years, there has been a lot of focus on Digital Transformation, which is not a new concept. In the last decade or so, the focus was on paperless offices, work place mobility, which i[...] Read More

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June, 20 2019

The Rise of Data Analytics in East Africa

Over the last eight years the East Africa region has undergone rapid transformation from new Fintech offerings, mobile money, digitalization and growth of digital financial services. Read More

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May, 23 2019

Facebook Insight - Connecting your Data Science & Marketing Teams

Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value f[...] Read More

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May, 22 2019

Big Data: Hype vs. Reality

Most often, one hears remarks that Big Data implementation is a failure. This requires a reset of expectations. Big Data is all hype. With this post, I would like to share my views. Read More

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May, 14 2019

The Value of Co-Creation

I spent 7 years working for one of the biggest commercial conference companies. It was led by an extremely astute CEO who actually started the business under Jack Welch and then broke away with it. So[...] Read More

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May, 07 2019

Artificial Intelligence vs Automation

AI is often confused with automation, yet the two are fundamentally different. Dr Mark Nasila, FNB’s Chief Analytics Officer for Consumer Banking, explains the key difference is that AI mimics human i[...] Read More

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April, 30 2019

Be a Data Avenger not a Carpenter

Ok guys , heres my first blog and I hope it’s a good start. Happy to get your feedback whether be it positive or constructive, however my objective here is to share my ideas and communicate with you r[...] Read More

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April, 30 2019

Data Scientists vs. Data Engineers

Very often, there is a confusion on the difference between Data Scientists and Data Engineers. Most organizations use the terms interchangeably thus causing further confusion between the exact roles a[...] Read More

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April, 30 2019

Interview with Abigail Britton, Data Science Lead, Anheuser-Busch InBev

Corinium’s data analytics events are designed to provide deep value to senior leaders and decision makers who are responsible for driving the strategic growth of data analytics within their organisati[...] Read More

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April, 25 2019

Interview with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry i[...] Read More

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