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Insights & Research

We draw on the extensive expertise of our global network of senior executives and leaders, combined with the vast industry knowledge of our own research team, to produce valuable premium content with real-world insights to help you keep up-to-date and make strategic, timely, and well-informed decisions.

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December, 14 2020

Top 5 Articles of 2020 to progress your CX journey

With 2020 coming to a close, and the continued impact COVID has had on businesses, we have collated the 5 best must read articles to progress your CX journey into 2021. Read More

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November, 19 2020

CX Champions: How CX Leaders Who Raise Their Game Are Driving Business Success

Delivering a great CX is among many business leaders' top priorities, but it's hard to know where to devote time and resources to make it happen.  To help businesses plan accordingly, Zendesk partnere[...] Read More

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October, 21 2020

Forrester Report: Choosing the right CX solution for your business - Partnered content with Zendesk

Evaluating new customer service technologies can be overwhelming. With new platforms, deployment methods, and rising customer expectations, the customer service tech ecosystem has grown more and more [...] Read More

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August, 01 2019

The Biggest Challenges Faced In CX

Tell us a bit about your background and how you ended up in your current role. I have over 15 years’ marketing experience within FMCG, Tourism and Financial Services. I’ve worked as a marketing genera[...] Read More

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August, 01 2019

Driving value and insight driven decision-making

Tell us a bit about your background and how you ended up in your current role.  I have always worked in software, but as technology moved on I spent more and more time in customer facing roles. I have[...] Read More

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August, 01 2019

Shifting towards a more customer focused culture

What is the biggest challenge you face within your role today and how are you looking to tackle it? I think a challenge faced by many more traditional organisations (including our own) is how to put a[...] Read More

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July, 19 2019

Understanding the Value of Good Customer Experience (Gateway Bank)

It’s now clear that all parts of your business need to be CX focussed – not just the front office. Gateway Bank is an example of a company so obsessed with customer centricity that they recently promo[...] Read More

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June, 05 2019

Building Better Engagements With Your Employees

Tell us a bit about your background and how you ended up in your current role.  Read More

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May, 27 2019

Exclusive Q&A with Phillipa Cameron, CCO of Stuff NZ

Ahead of the Chief Customer Officer New Zealand conference, we caught up with Phillipa Cameron, Chief Customer Officer at Stuff NZ to discuss the biggest challenges she faces in her role, and how to t[...] Read More

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April, 08 2019

Building your Contact Centre - The Key Takeaways from Telstra

Ahead of the inaugural Future Contact Centres Sydney event, we caught up with Michelle Shiers, Complex Customer Care Lead, Telstra to discuss their contact centre vision, their biggest takeaways from [...] Read More

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