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Insights & Research

We draw on the extensive expertise of our global network of senior executives and leaders, combined with the vast industry knowledge of our own research team, to produce valuable premium content with real-world insights to help you keep up-to-date and make strategic, timely, and well-informed decisions.

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April, 03 2020

Four Key Takeaways from Customer Champions Online, USA

Corinium Production Manager Catherine King summarizes the key insights she discovered while moderating our first ever Customer Champions Online, USA event Incentivize Customer-Centric Sales Engagement[...] Read More

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March, 16 2020

How to Know When the Customer Isn’t Right

Customer experience optimization initiatives that depend too heavily on customer surveys or focus groups can lead organizations to make poor business decisions When an executive wants to find out what[...] Read More

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March, 11 2020

Why CCOs Must be ‘Corkscrew Thinkers’

With customer expectations rising higher than ever before, it’s never been tougher for organisations to deliver outstanding experiences. To succeed, CCOs need a healthy dose of what Churchill called “[...] Read More

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March, 06 2020

Zendesk - Help Your Customers Help Themselves with AI

With the variety of ways that customers reach out for support—like via email, calling over the phone, initiating a live chat—it makes sense for companies to invest in an omnichannel experience. But gi[...] Read More

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March, 03 2020

What Customers Want from Brands in 2020

Customer expectations are a moving target. New technologies, products and business models and an increased awareness of corporate ethics are forcing brands to rethink how they engage with today’s empo[...] Read More

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February, 28 2020

Insurers Under Pressure to Improve Customer Experiences

With customers increasingly demanding fast, convenient insurance quotes, the industry’s data leaders are feeling the pressure to develop products, services and experiences fit for the modern age AI-dr[...] Read More

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February, 10 2020

The Zendesk Customer Experience Trends 2020

Customer loyalty can help drive the success of a business, and the customer experience (CX) drives loyalty. The data is clear: 74% of customers feel loyal to a particular brand or company 52% of custo[...] Read More

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January, 30 2020

Corinium Meets: Quantum Metric Head of Behavioural Research Marina Shapira

Ahead of her presentation at CDAO UK, we spoke with Quantum Metric’s Marina Shapira about predictive analytics, why companies should embrace a culture of experimentation and how CAOs and CXOs can work[...] Read More

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December, 10 2019

The Connected Enterprise Holds The Keys To The King[CX]dom

Navigating A Digital World Read More

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November, 27 2019

The Age of the Customer: How companies transform their customer experience

Time and time again, we hear from our contacts asking to hear about real use cases. We have partnered with Zendesk to share their customer stories. "The customer is always right" is a phrase that Zend[...] Read More

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